Electronic Arts Powers Up SpecialEffect’s inaugural One Special Walk

September 15th, 2025  –   Electronic Arts, a global leader in digital interactive entertainment, has announced its sponsorship of SpecialEffect's flagship 'One Special Walk', taking place in London on Friday 3rd October 2025.

Hundreds of walkers - including games studios, gamers, fans, and SpecialEffect supporters - will set off from the London Stadium and make their way 15 miles across the capital to Wembley Stadium, raising vital funds to ensure SpecialEffect's life-changing services for people with severe physical disabilities remain free and for ever."

Jaimie Vargas, Head of Global Social Impact, Electronic Arts said:

"When we make play possible for everyone, we unlock the true power of games — to connect, to include, and to have fun. We're honored to partner with SpecialEffect as the lead sponsor for One Special Walk, united by our shared vision to bring the joy of gaming to more players."

Tom Donegan, COO of SpecialEffect added:

"We have a long history of collaboration and partnership with Electronic Arts. We are delighted to welcome them as our Headline Sponsors and their involvement not only helps us raise funds but also raises awareness of the daily challenges faced by people with severe physical disabilities.  This generous support means SpecialEffect will be able to help more gamers with different access needs enjoy the magic of videogames, entirely free of charge, for as long as they need us."

One Special Walk is the main event of SpecialEffect's annual One Special Day fundraising campaign supported by the games industry worldwide. It promises to be an unforgettable day of camaraderie, purpose, and achievement.

About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile 4 devices and personal computers.


In fiscal year 2025, EA posted GAAP net revenue of approximately $7.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, EA SPORTS™ Madden NFL, EA SPORTS™ College Football, Need for Speed™, Dragon Age™, Titanfall™, Plants vs. Zombies™ and EA SPORTS F1 ® . More information about EA is available at www.ea.com/news.

EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Dragon Age, Titanfall, and Plants vs. Zombies are trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the property of their respective owners and used with permission.

About Special Effect
Founded in 2007, SpecialEffect is a UK-based charity that was born from a noticeable gap in support for disabled young people in accessing games, as well as a lack of perceived empathy for the importance games play in young lives.

SpecialEffect later pioneered the use of technologies like Eye Gaze (eye-tracking for input), and working with major players such as Microsoft, Sony, and Logitech to produce adapted controllers and other assistive devices. This collaboration has always been at the heart of SpecialEffect's ethos, consistently and freely sharing expertise and knowledge with developers and studios to incorporate accessibility features in games, and contributing to a more inclusive gaming landscape.

In 2024, SpecialEffect received a BAFTA Special Award. The award which recognises outstanding contributions to games, film and television, is one of the highest accolades bestowed by BAFTA.